Are you an adviser? Go to Unbiased Pro

The best investing and trading apps for 2025

2 mins read
Last updated March 4, 2025

The right investing and trading app can help keep your finances in great shape. But with so many choices, how do you pick one that’s right for you?

Investing apps add a new level of convenience and accessibility to your investment strategy.

Now, you can manage your funds straight from your phone wherever and whenever you want to.  

So, what exactly are investing apps, and which is the best app for your plans and circumstances? 

Get financial advice
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
Find a financial adviser

What are investing apps? 

Many investment platforms offer an app that you can download to your phone or tablet to monitor your investment performance and activity.  

Naturally they vary in performance and type, and it’s important to remember that your core investments are what really matter, not the app. 

How do investing apps work? 

Investing apps are designed to make investing more accessible for everyone.

Some of the key functions your app performs include:

  • Monitoring your investments and corresponding financial portfolio.

  • Providing access to a range of assets like stocks, commodities and mutual funds.

  • Allowing you to trade stocks.

  • Giving you an up-to-date, clear view of the stock market and other markets.

An investing app makes it easier to manage your investments and saves you valuable time. 

Get financial advice
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
Find a financial adviser

Are investing apps safe to use? 

All the apps we recommend in this article are secure and provide the right levels of support and protection from well-known brands.

Here’s a checklist of key questions to ask of any app you’re considering: 

  • Is the company that developed the app registered with the appropriate regulatory bodies?

  • Is the app clear about fees? Make sure there are no hidden fees that could eat into your profits. 

  • Does the app provide good customer support? You need to know that you can talk to someone if something goes wrong  

  • Are there strong security measures? These are vital for a safe, secure app.

  • What are customer reviews like? Check the reviews at the Apple App Store or Google Play.

There is always some risk when you use an investment app.

This isn’t necessarily related to the app itself. Your stocks can go down in value as markets fall, and short-term losses are to be expected.

It's always worth getting expert financial advice before you start investing.

9 of the best investing apps for 2025

Here’s a selection of investing apps to consider if you’re an everyday investor looking to take your first steps. 

All of the below services are part of the Financial Services Compensation Scheme (FSCS).

Plum

This is a good place to start, as Plum is an app that suits beginners.

  • You can invest as little as £1 in a range of funds spanning technology, emerging markets and ethical companies.

  • You can choose your risk level so it matches your risk appetite.

  • Plum is regulated by the Financial Conduct Authority (FCA). 

  • Plum's investment feature includes a monthly charge starting from £2.99 per month, an annual management fee of 0.45% and fund management fees ranging from 0.13%-0.88%, depending on the fund you select.

Dodl

Ideal for active investors, Dodl is provided by one of the UK’s largest investment platforms, AJ Bell. 

  • Invest from £25 per month in a pension, lifetime individual savings account (ISA), investment ISA or general investment account (GIA).

  • Choose from AJ Bell funds, themed investments and shares. 

  • Fees include a monthly platform fee of 0.15% of the value of your investment (min £1 a month), fund provider fees (these vary) and FX fees for US shares of 0.75% for transactions up to £10,000, 0.5% for transactions between £10,000-£20,000 and 0.25% for over £20,000.

  • Dodl is regulated by the FCA.

NuWealth (formerly Wombat Invest)

NuWealth is an app ideal for small investments as you can start with just £10. 

  • Tailor a portfolio that fits your life, interests and circumstances.

  • Fees include a £2 a month subscription, an annual platform fee of 0.25%, a 0.75% FX fee and a fund provider fee of 0.07%-0.75%.

  • Useful features include round-ups, auto-invest and instant deposits.

  • NuWealth is regulated by the FCA.

Wealthify

Wealthify is an app with competitive charges, which offers a lot of choices.

  • Choose your ideal investment type: Cautious, tentative, confident, ambitious or adventurous.

  • Wealthify is regulated by the FCA.

  • Fees include an annual charge of 0.6% and fund charges between 0.16% and 0.7%.

Freetrade

There are no fees for Freetrade's basic investment accounts, so this is where to go for some free trading. 

  • Invest in a GIA, stocks and shares ISA or self-invested personal pension (SIPP).

  • Buy UK and US stocks and exchange-traded funds (ETFs).

  • Freetrade is regulated by the FCA.

  • Fees are £4.99 a month for a Standard plan or £9.99 per month for a Plus account, plus a FX rate of up to 0.99%.

Learn more: Freetrade vs Trading 212

Nutmeg

Nutmeg is an app that offers a broad choice of investment portfolios, including thematic and socially responsible options. 

  • You can invest a minimum of £500 in a stocks and shares ISA, pension or GIA, and £100 in junior ISA or lifetime ISA.

  • Select your ideal investment style, including ‘socially responsible,’ ‘fixed allocation,’ ‘smart alpha,’ 'thematic' and ‘fully managed.’ 

  • There are no general admin fees, but account management fees range from 0.25% to 0.75%, and there are investment fund fees.

Moneyfarm

This popular app offers stocks, bonds, ETFs and funds with environmental, social and governance (ESG) options.

  • 0.7% annual management fee which reduces as your money grows.

  • Fund fees from 0.2%-0.26%. No one-off charges. 

  • Active, fixed or liquidity and management styles to choose from.

Moneybox

Moneybox offers a nice range of investment options using index tracker funds at competitive prices.

  • Start investing with just £1.

  • Stocks and shares ISA, GIA, SIPP and lifetime ISAs available.

  • Offers starter portfolios or custom portfolios for more experienced investors.

  • ESG investing options are available.

  • The first three months are free, then £1 monthly subscription fee. 0.45% monthly platform fee. Annual fund provider costs vary.

InvestEngine

An app offering ETF trading, InvestEngine is an increasingly popular choice for those wanting low-cost investing options. 

  • DIY or managed portfolios are available.

  • No account fees or dealing charges for DIY accounts. 0.25% annual fee for managed portfolios.

  • ETF charges from 0.93% per year - the average ETF charge on growth portfolios is 0.12% a year.

  • Invest from as little as £1.

  • InvestEngine is FCA-regulated.

Seek expert financial advice 

It’s so easy to invest using an app you could lose sight of the complexity and unpredictability inherent in investing.

If you have any concerns or are unsure about a particular strategy, speak to a financial adviser for help finding the best way forward with your investment strategy.

Unbiased can quickly match you with a qualified financial adviser.

Disclaimer: Your capital is at risk when investing.

Get financial advice
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
Find a financial adviser
Hannah Smith is a freelance journalist who has written original news and features for various newspapers and magazines such as The Times, The Telegraph, The Sun, The Intermediary and World Finance Magazine.