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What are the best alternatives to Trading 212 in the UK?

1 min read
Last updated March 20, 2025

We explore the best UK alternatives to Trading 212 that are suitable for a variety of investment styles and goals.

Trading 212 has grown significantly in popularity in recent years, particularly among new investors attracted by its user-friendly interface and commission-free trading.

However, it's always wise to explore alternatives to ensure you're making the best choice for your investing needs.

Here we dive into who Trading 212 is and explore five strong alternatives, comparing their fees, features, and suitability. 

What is Trading 212? 

Trading 212 is a fintech platform providing commission-free trading in stocks, ETFs, forex, commodities, and cryptocurrencies.

Founded in 2004, Trading 212 made its UK debut in 2013 and rapidly grew its user base thanks to its intuitive mobile app (launched in 2016), fractional share investing, and zero-fee structure.

Despite its strengths, some users may look for alternative platforms due to service limitations, customer support experiences, or broader investment offerings. 

What are the best alternatives to Trading 212? 

When searching for alternatives to Trading 212, UK investors will find a selection of platforms that cater to different needs.

To identify the best options, we’ve considered factors like fee structure, investment selection, account types, user experience, and additional features.

Below are five excellent alternatives to Trading 212, each offering distinctive strengths and unique selling points for UK investors:

CompanyFoundedHeadquarters (UK)Assets under management (global)
Trading 2122004London£3 billion
eToro2007London£8.64 billion
Hargreaves Lansdown 1981Bristol£155.3 billion
Freetrade2016London£2.5 billion
Interactive Investor1995Manchester£77 billion
AJ Bell1995Manchester£4.7 billion
eToro
Fintech platform founded in 2007

eToro is well-known globally for its social trading capabilities, allowing users to follow and replicate trades made by experienced investors. The platform covers a wide range of assets including stocks, ETFs, cryptocurrencies, commodities, and forex.

Global assets under management

  • £8.64 billion

Fees

  • Zero commission on stocks and ETFs (spread fees apply)

  • Withdrawal fee: £3.86 ($5)

  • Inactivity fee: £7.72 ($10) a month after one year 

Key features: 

  • Fractional shares

  • Robust educational resources 

Pros

  • User-friendly and intuitive interface

  • Ideal for beginners and social investors

  • Wide selection of investment options 

Cons

  • Withdrawal and currency conversion fees

  • Higher spreads compared to some competitors

  • Limited advanced charting tools 

Best for

  • Beginner investors and those interested in social trading or cryptocurrency trading
Not sure if eToro suits your needs? Let Unbiased find a financial adviser that does.

Hargreaves Lansdown 
Established UK investment platform

Hargreaves Lansdown is one of the UK's largest and most established investment platforms, known for its exceptional research resources, extensive range of investment choices, and high-quality customer service. 

Global assets under management

  • £155.3 billion

Fees

  • Platform fee: 0.45% (reduces with higher balances) 

  • Dealing fees: £11.95 per trade (reduces with higher frequency)

Key features

  • Comprehensive investment research tools

  • Extensive range of funds, stocks, bonds, ETFs

  • Highly-rated mobile and web platform

Pros

  • Excellent customer support

  • Easy-to-navigate platform suitable for all levels

  • Rich educational resources 

Cons

  • Fees higher than some competitors, particularly for frequent traders

  • Limited fee discounts for larger portfolios

Best for

  • Investors looking for robust research, educational resources, and comprehensive customer support. 
Not sure if Hargreaves Lansdown suits your needs? Let Unbiased find a financial adviser that does.

Freetrade
Commission-free trading platform

Freetrade is a commission-free trading platform that appeals to beginners and young investors seeking straightforward, cost-effective access to investing. 

Global assets under management

  • £2.5 billion

Fees

  • Commission-free trades, monthly fee of £4.99 for ISA access, optional Plus account at £9.99 per month 

Key Features

  • Commission-free stocks and ETFs, simple and intuitive app, fractional shares

Pros

  • Zero commissions, user-friendly app, ideal for beginners, fractional share investing 

Cons

  • Limited research tools, narrower product range compared to established brokers, foreign exchange charges 

Best for

  • Beginner investors and those looking for low-cost, straightforward trading experiences
Not sure if Freetrade suits your needs? Let Unbiased find a financial adviser that does.

Interactive Investor 
UK's second-largest investment platform

Interactive Investor (ii) is the UK's second-largest investment platform known for its flat-fee structure, ideal for regular or high-value investors. 

Global assets under management

  • £77 billion

Fees

  • Flat fee from £4.99 to £21.99 per month depending on plan. £3.99 to £9.99 per trade 

Key feature

  • Stocks and shares ISA, self-invested personal pensions (SIPPs), ETFs, investment trusts, extensive research resources 

Pros

  • Flat-fee structure benefits large portfolios, broad investment choices, strong educational resources 

Cons

  • Not ideal for infrequent or very small investors, fewer trading tools for day traders 

Best for

  • Regular, long-term investors or those with larger portfolios seeking a transparent, flat-fee structure  
Not sure if Interactive Investor suits your needs? Let Unbiased find a financial adviser that does.

AJ Bell
Award-winning investment platform

AJ Bell is known for its affordability and flexibility, appealing to investors who actively manage their portfolios. 

Global assets under management

  • £4.7 billion

Fees

  • Platform fee of 0.25% per annum for shares, capped at £3.50 per month, £1.50 per fund trade, £9.95 per share trade 

Key features

  • Stocks and shares ISA, SIPP, lifetime ISA, comprehensive range of investment options, intuitive platform 

Pros

  • Affordable fees, extensive investment selection, solid educational resources, flexible platform

Cons

  • User interface can be less intuitive compared to competitors, limited advanced trading features

 

Best for

  • Active investors managing moderate-to-large portfolios, value-driven investors seeking competitive fees 
Not sure if AJ Bell suits your needs? Let Unbiased find a financial adviser that does.

All AUM totals have been converted from USD to GBP for the purpose of this article.

The importance of expert financial advice 

While online trading platforms offer accessibility and convenience, navigating the complexities of investing requires careful consideration tailored to your financial goals and risk tolerance.

Engaging with a financial adviser can provide personalised guidance, helping you choose the platform and investment strategy best suited to your unique circumstances.

Financial advice can not only enhance your investment outcomes but also offer peace of mind through expert support and informed decision-making.

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Our team of expert writers, who have decades of experience writing about personal finance, including investing, retirement and pensions, are here to help you find out what you need to know about life’s biggest financial decisions. The team have written for and featured in publications such as Times Money Mentor, Interactive Investor, MoneyWeek, The Times, Confused.com, Shares Magazine and more.