What are the best alternatives to Trading 212 in the UK?
We explore the best UK alternatives to Trading 212 that are suitable for a variety of investment styles and goals.
Trading 212 has grown significantly in popularity in recent years, particularly among new investors attracted by its user-friendly interface and commission-free trading.
However, it's always wise to explore alternatives to ensure you're making the best choice for your investing needs.
Here we dive into who Trading 212 is and explore five strong alternatives, comparing their fees, features, and suitability.
What is Trading 212?
Trading 212 is a fintech platform providing commission-free trading in stocks, ETFs, forex, commodities, and cryptocurrencies.
Founded in 2004, Trading 212 made its UK debut in 2013 and rapidly grew its user base thanks to its intuitive mobile app (launched in 2016), fractional share investing, and zero-fee structure.
Despite its strengths, some users may look for alternative platforms due to service limitations, customer support experiences, or broader investment offerings.
What are the best alternatives to Trading 212?
When searching for alternatives to Trading 212, UK investors will find a selection of platforms that cater to different needs.
To identify the best options, we’ve considered factors like fee structure, investment selection, account types, user experience, and additional features.
Below are five excellent alternatives to Trading 212, each offering distinctive strengths and unique selling points for UK investors:
Company | Founded | Headquarters (UK) | Assets under management (global) |
---|---|---|---|
Trading 212 | 2004 | London | £3 billion |
eToro | 2007 | London | £8.64 billion |
Hargreaves Lansdown | 1981 | Bristol | £155.3 billion |
Freetrade | 2016 | London | £2.5 billion |
Interactive Investor | 1995 | Manchester | £77 billion |
AJ Bell | 1995 | Manchester | £4.7 billion |
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eToro is well-known globally for its social trading capabilities, allowing users to follow and replicate trades made by experienced investors. The platform covers a wide range of assets including stocks, ETFs, cryptocurrencies, commodities, and forex.
Global assets under management
- £8.64 billion
Fees
- Zero commission on stocks and ETFs (spread fees apply)
- Withdrawal fee: £3.86 ($5)
- Inactivity fee: £7.72 ($10) a month after one year
Key features:
- Social trading and CopyTrading
- Fractional shares
- Robust educational resources
Pros
- User-friendly and intuitive interface
- Ideal for beginners and social investors
- Wide selection of investment options
Cons
- Withdrawal and currency conversion fees
- Higher spreads compared to some competitors
- Limited advanced charting tools
Best for
- Beginner investors and those interested in social trading or cryptocurrency trading
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Hargreaves Lansdown is one of the UK's largest and most established investment platforms, known for its exceptional research resources, extensive range of investment choices, and high-quality customer service.
Global assets under management
- £155.3 billion
Fees
- Platform fee: 0.45% (reduces with higher balances)
- Dealing fees: £11.95 per trade (reduces with higher frequency)
Key features
- Comprehensive investment research tools
- Extensive range of funds, stocks, bonds, ETFs
- Highly-rated mobile and web platform
Pros
- Excellent customer support
- Easy-to-navigate platform suitable for all levels
- Rich educational resources
Cons
- Fees higher than some competitors, particularly for frequent traders
- Limited fee discounts for larger portfolios
Best for
- Investors looking for robust research, educational resources, and comprehensive customer support.
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Freetrade is a commission-free trading platform that appeals to beginners and young investors seeking straightforward, cost-effective access to investing.
Global assets under management
- £2.5 billion
Fees
- Commission-free trades, monthly fee of £4.99 for ISA access, optional Plus account at £9.99 per month
Key Features
- Commission-free stocks and ETFs, simple and intuitive app, fractional shares
Pros
- Zero commissions, user-friendly app, ideal for beginners, fractional share investing
Cons
- Limited research tools, narrower product range compared to established brokers, foreign exchange charges
Best for
- Beginner investors and those looking for low-cost, straightforward trading experiences
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Interactive Investor (ii) is the UK's second-largest investment platform known for its flat-fee structure, ideal for regular or high-value investors.
Global assets under management
- £77 billion
Fees
- Flat fee from £4.99 to £21.99 per month depending on plan. £3.99 to £9.99 per trade
Key feature
- Stocks and shares ISA, self-invested personal pensions (SIPPs), ETFs, investment trusts, extensive research resources
Pros
- Flat-fee structure benefits large portfolios, broad investment choices, strong educational resources
Cons
- Not ideal for infrequent or very small investors, fewer trading tools for day traders
Best for
- Regular, long-term investors or those with larger portfolios seeking a transparent, flat-fee structure
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AJ Bell is known for its affordability and flexibility, appealing to investors who actively manage their portfolios.
Global assets under management
- £4.7 billion
Fees
- Platform fee of 0.25% per annum for shares, capped at £3.50 per month, £1.50 per fund trade, £9.95 per share trade
Key features
- Stocks and shares ISA, SIPP, lifetime ISA, comprehensive range of investment options, intuitive platform
Pros
- Affordable fees, extensive investment selection, solid educational resources, flexible platform
Cons
- User interface can be less intuitive compared to competitors, limited advanced trading features
Best for
- Active investors managing moderate-to-large portfolios, value-driven investors seeking competitive fees
All AUM totals have been converted from USD to GBP for the purpose of this article.
The importance of expert financial advice
While online trading platforms offer accessibility and convenience, navigating the complexities of investing requires careful consideration tailored to your financial goals and risk tolerance.
Engaging with a financial adviser can provide personalised guidance, helping you choose the platform and investment strategy best suited to your unique circumstances.
Financial advice can not only enhance your investment outcomes but also offer peace of mind through expert support and informed decision-making.
We’ll find a professional perfectly matched to your needs. Getting started is easy, fast and free.
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