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Britain’s top 20 financial advisers for 2024

2 mins read
Last updated September 25, 2024

Britain's top 100 financial advisers have been announced by FT Adviser, with Johnston Carmichael Wealth securing the top spot for the third consecutive year.

Despite challenges such as regulatory changes and the recent General Election, many UK financial advice firms experienced strong growth, with a surge in demand driven by significant economic shifts.  

While established names such as Forvis Mazars and Mercer Private Wealth remained in the top 20, newer firms like FB Wealth Management and Fiscal Engineers made impressive debuts. Craven Street Wealth made a huge leap from 48th place to 2nd this year. 

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Why is my company not in the FT Adviser Top 100?  

To be considered for the initial list, ISS Market Intelligence evaluates the amount of new business inflows (gross) over the past 12 months from UK platforms and discretionary asset managers.  

This year, the threshold was set at £185 million in new sales.  

If your firm didn’t reach that amount, it wouldn’t have made the initial list. 

The shortlist is then created based on a six-point methodology, which considers various metrics, including: 

  • Client retention 
  • Whether the firm is chartered or accredited 
  • Staff retention 
  • Individual accreditations 
  • How long the firm has been in business 
  • What is the net sales percentage score 
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The 2024 top 20 financial advisers

Here are the top 20 financial advisers for 2024, ranked in order.

Financial adviser firm2024 rank2023 rank
Johnston Carmichael Wealth Ltd11
Craven Street Wealth Limited248
Mercer Private Wealth33
Forvis Mazars Financial Planning Ltd42
Pharon Independent Financial Advisers Ltd515
Beckett Financial Services Ltd610
AAB Wealth Ltd7-
Clayton Holmes Naisbitt Financial Consultancy LLP841
Independent Financial Advisor Ltd (Rosebridge)9-
EQ Investors Ltd10-
Simpson Wood (Financial Services) Ltd11-
Continuum (Financial Services) LLP1268
Progeny Wealth1311
HFMC Wealth Group1412
Fidelius Ltd1516
Cullen Wealth Ltd165
Fiscal Engineers Ltd17-
FB Wealth Management Ltd18-
Partners Wealth Management LLP198
NatWest2018

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Our team of expert writers, who have decades of experience writing about personal finance, including investing, retirement and pensions, are here to help you find out what you need to know about life’s biggest financial decisions. The team have written for and featured in publications such as Times Money Mentor, Interactive Investor, MoneyWeek, The Times, Confused.com, Shares Magazine and more.