Research proves financial advice can boost your wealth*

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*Estimated increase is based on a £10,000 investment, graph is for illustrative purposes, the value of your investments could go up or down. The value of financial advice is based on data provided by Vanguard.
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*Estimated increase is based on a £10,000 investment, graph is for illustrative purposes, the value of your investments could go up or down. The value of financial advice is based on data provided by Vanguard.

We help people like you every day

You could be better off when you get financial advice

An independent study by Vanguard proves that clients working with a financial adviser earned more than those without an adviser.
With financial advice
Without financial advice

The difference financial advice makes

Here are the key areas clients working with a financial adviser find value in.  A single intervention from an adviser in any of these areas can more than cover years of adviser fees.
Asset allocation

Asset allocation is the assets or markets you invest in, and you may be struggling to figure out how to build your portfolio, including stocks, bonds, cash and commodities.

Asset allocation is one of the most important investment decisions you’ll make. It’s instrumental to your investment success and the main driver of long-term performance.

If you invest too cautiously, then you might not get the returns you desire. If you invest too aggressively, then you might be taking on more risk than you’re comfortable with.

A financial adviser can help you to create an investment portfolio with an asset allocation tailored to your risk tolerance and goals.

Portfolio rebalancing
Cost management
Behaviour coaching
Tax efficiency
Withdrawal strategy

The non-financial benefits

As you know, a financial adviser can add real and quantifiable financial value to your life. But clients also receive several important, non-financial benefits.
Confidence. When you get financial advice, you feel more confident and in control about your financial future. You are better prepared than those who don’t receive financial advice.
Less anxiety. You have sat down and set goals, guided by a qualified and trusted expert. Now that you have a clear plan, you feel less anxiety about your long-term goals.
Financial literacy. As you talk with a financial adviser, you improve your financial literacy and capability. You better understand the relationship between risk and reward, and how to balance it for your needs.
Peace of mind. You've taken action and now you can be confident you've safeguarded your financial future.
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Why choose Unbiased?

Save time. It only takes a few minutes for you to match with your ideal financial adviser, mortgage broker, or accountant anywhere in the UK.
Best place to get advice. We connect you with the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers, for free.
Partnered with only qualified experts. Every adviser you find through Unbiased is FCA-regulated, qualified, and unconnected to providers.
Brits trust us. 3 million Brits use Unbiased every year to find advice they can trust for making life’s biggest decisions.
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How it works

1
Answer a few questions
Share some details about your situation, it only takes a few minutes. Your information is confidential, encrypted, and stored securely by us.
2
Match with an adviser
Our advanced algorithm finds you the best adviser for your needs. All the advisers listed with us are FCA-regulated and qualified.
3
Get your free first consultation
Your broker will reach out to schedule your free initial consultation. You'll discover your opportunities, with no obligation to continue.

How Unbiased is different

Time saving
Unbiased is quick and easy to use. You tell us a bit about your financial situation, and we'll connect you to an adviser tailored to your needs. It’s the best way to connect with an expert adviser in the UK.
Get tailored advice
No two people's financial situations are the same. Everybody has different needs, expectations, and goals. By answering a few questions about your finances, we can find the right adviser for you.
Connect to 27,000+ experts
At Unbiased, we’ll connect you to over 27,000 financial experts. It’s the UK’s biggest selection of financial advisers, mortgage brokers, accountants, and bookkeepers.
Only qualified advisers
Unbiased only partners with qualified experts. We check the credentials of all our 27,000+ advisers so you can rest assured that you’re dealing with a trusted professional.
Free first consultation
When you find an expert adviser with Unbiased, your first consultation is free. Explore your financial goals and priorities together with a trusted professional, with no obligation to proceed unless you decide.
Match with an expert
We help people like you every day connect to expert financial advice. Now, it’s your turn. Enter your details now and get matched with an expert financial adviser today.
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Frequently asked questions

Is Unbiased free?

Our services are free to you.

We are a subscription service for advisers and charge advisers a fee based on the value of your enquiry, which they can choose to accept or reject based on their own criteria and availability.

Can I choose my adviser?

Yes. If you'd prefer to do your own research, you can use Unbiased's free directory to find a qualified financial professional.

Will my adviser be local?

Your matched adviser may not be local, but rest assured, most financial advisory firms are equipped to provide comprehensive support regardless of geographical location.

When will I be contacted by my matched adviser? 

You can expect a reply within one business day, usually it’s sooner.

How is my information used?

The information you provide when filling out an enquiry or creating an account is stored securely by us. The secure server software encrypts all the information you provide.

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