Accountant Leads

Market-leading lead generation for accountants and bookkeepers

Over 27,000 professionals use Unbiased to grow their business via our lead generation and supporting services. Our site received more than three million visitors every year, including many small businesses and large numbers of contractors. We attract a large business audience with our free guides for small businesses and self-employed people, making Unbiased the ideal place for accountants seeking new customers.

With Unbiased, you can:

Receive enquiries directly from those who view your profile on our directory

Receive further exclusive leads matched to you based on suitability

Set your own criteria for your preferred types of clients

Specify minimum business size or turnover

Source leads from multiple locations nationwide

Preview every lead and choose to accept or reject it

Manage your active leads through to conversion and beyond from one simple dashboard

Unbiased is also a trusted brand, having built a reputation over more than 20 years helping consumers find professionals they can trust.

How our lead generation works

With an Unbiased plan, you can obtain leads in two ways:

Directly from individual and businesses who view your profile on Unbiased

Via our automated matching service

With auto-matching, a potential client will enter a few details about the kind of accounting services they need, their circumstances and their location. If these fall within your preferred criteria and you are a good fit for their needs, the enquiry may appear in your inbox. To turn the enquiry into a lead, you simply accept it and purchase it (enquiries priced from £31 + VAT).

Here’s how leads appear in your profile:

On our most popular plans you can add multiple locations to your profile. This means you will:

Be found in directory searches in those locations

Receive matched enquiries from businesses and contractors in those locations

Tools to help you convert and manage your leads

An Unbiased plan includes powerful business management tools to help with lead nurturing, so you can turn accounting enquiries into new customers. You can:

Sort enquiries by category (e.g. New, Accepted, Rejected)

Keep track of all messaging related to each lead

Attach notes on each lead, to keep key info where you need it

Set yourself email reminders (e.g. for follow-up actions)

Search and filter on enquiries

Customise your Unbiased profile to stand out in our listings

Advertise special offers (e.g. a free financial review) to attract customers

Set up different advice options (e.g. face-to-face or remote)

Display client testimonials

You’ll also receive ongoing support from our team

View our conversion tools

Every kind of accountancy lead at your fingertips

You can choose from 14 different advice types, tailoring your leads to the clients you want.

Self-assessment leads

Unbiased is popular with self-employed people, contractors and high net-worth individuals who may need specialist help with their tax returns.

Company formation leads

Unbiased provides extensive free guidance on starting businesses and incorporating companies, and we direct our visitors to find accountants to help.

Income tax leads

Through our consumer and business content we promote the value of using an accountant to minimise income tax.

Financial reporting leads

Financial reporting is one of the most popular accounting services that we promote through Unbiased.

Capital gains tax leads

Our investment and buy-to-let content highlights the area of capital gains and how an accountant can help in this area.

Bookkeeping leads

We encourage even the smallest businesses to use bookkeeping services, which can expand into more in-depth services as the business grows.

General tax planning leads

A substantial number of accounting enquiries made via Unbiased are for general tax planning services.

''We’ve scaled from two locations to 80 within two years; it's the best channel for us for building our business.''

MPI Financial

"Unbiased shares the same ambitious outlook as us and uses relevant data to help guide our approach."

John Grimbaldeston

Marketing Director, The Private Office

Learn more

Frequently asked questions

Ready to get started?

Get perfect clients delivered straight to your inbox and the tools to manage them throughout the sales process.

Quality accounting and bookkeeper leads

Key benefits

High lead volumes

Customised client enquiries

Receive new clients local to you

Preview leads before accepting or rejecting

Set minimum asset levels

Manage all your leads from one dashboard

Market-leading lead generation for accountants and bookkeepers

How our lead generation works

Tools to help you convert and manage your leads

Every kind of accountancy lead at your fingertips

How it works

Find out more

Frequently asked questions