Quality leads for mortgage brokers

Unbiased provides one of the UK’s most effective lead generation services for mortgage advisers and brokers. What’s more, our exclusive mortgage lead generation service forms just one small part of a comprehensive platform for attracting, nurturing and converting leads into the customers you need.

Whether you’re a nationwide firm or a solo adviser, we help you find the right clients and buy leads for your business with one simple, affordable plan. Read on to find out how.

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They trust us

MPI Financial

“With Unbiased we have a 33% conversion rate and a year one ROI of 4x”

True Potential

“90% of all new business now comes from Unbiased.”

IN Partnership

“Since using Unbiased, we’ve seen a return of 460%.”

Key benefits

High lead volumes

The Unbiased site has more than 3m visitors per year. Grow your business with high ROI leads" to this bullet point.

Customised client enquiries

Set your criteria and we'll send you enquiries from the clients you want.

Receive new clients local to you

With a high ranking profile, potential clients can use our directory to find advisers near to them.

Preview leads before accepting or rejecting

See all relevant details of a lead before choosing to buy it.

Set minimum mortgage value levels

You can choose to receive leads only above a certain mortgage size.

Manage all your leads from one dashboard

Nurture clients from first contact to conversion with our pipeline Kanban.

Market-leading lead generation for mortgage brokers

Over 27,000 professionals use Unbiased to grow their business via our lead generation and supporting services. With more than three million consumers visiting our site every year, Unbiased is the site of choice for people seeking mortgage advice, home-buying information and mortgage planning tools.

With Unbiased, you can:

Receive enquiries directly from people who view your profile on our directory

Receive further exclusive leads matched to you based on suitability

Set your own criteria for your preferred types of clients

Specify minimum client mortgage values

Source leads from multiple locations nationwide

Preview every lead and choose to accept or reject it

Manage your active leads through to conversion and beyond from one simple dashboard

Unbiased is also a trusted brand, having built a reputation over more than 20 years helping consumers find advisers and brokers they can trust.

How our mortgage lead generation works

With an Unbiased plan, you can obtain leads in two ways:

Directly from consumers who view your profile on Unbiased

Via our automated matching service

With auto-matching, a consumer will enter a few details about the kind of mortgage advice they need, their circumstances and their location. If these fall within your preferred criteria and you are a good fit for their needs, the enquiry may appear in your inbox. To turn the enquiry into a lead, you simply accept it and purchase it (enquiries priced from £10 + VAT).

Here’s how leads appear in your profile:

On our most popular plans you can add multiple locations to your profile. This means you will:

Be found in directory searches in those locations

Receive matched enquiries from potential customers in those locations

Tools to help you convert and manage your mortgage leads

An Unbiased plan includes powerful business management tools to help with lead nurturing, so you can turn mortgage enquiries into new customers. You can:

Sort enquiries by category (e.g. New, Accepted, Rejected)

Keep track of all messaging related to each lead

Attach notes on each lead, to keep key info where you need it

Set yourself email reminders (e.g. for follow-up actions)

Search and filter on enquiries

Customise your Unbiased profile to stand out in our listings

Advertise special offers (e.g. a free financial review) to attract customers

Set up different advice options (e.g. face-to-face or remote)

Display client testimonials

You’ll also receive ongoing support from our team

View our conversion tools

Every kind of mortgage lead at your fingertips

You can choose from 14 different advice types, tailoring your leads to the clients you want.

First time buyer leads

To optimise the quality of our leads, we encourage first-time buyers to contact a mortgage broker only when they are in a strong position, with a good deposit and ready to buy.

Self-employed mortgage leads

One of the USPs of Unbiased is our cross-selling ability. Many self-employed individuals use the site to find accounting and business advice, and are therefore a ready market for mortgage advice too.

Remortgage / buying next home leads

.Our wealth of free tips means our site is popular with people higher up the housing ladder too. We also provide regular reminders to existing mortgage holders on the benefits of remortgaging.

Commercial mortgages leads

We’re a favourite with small businesses for our extensive free guidance for SMEs. Companies seeking to buy business property are therefore more likely to seek mortgage advice via Unbiased.

Buy to let leads

We offer extensive guidance to existing and prospective landlords, and regular content on the topic of rental property, so Unbiased is a go-to site for those seeking a buy-to-let mortgage.

Right to buy mortgage leads

Our content caters for buyers at all stages of the property ladder, including those in council housing who are now ready to be home owners. Unbiased is thus a strong source of these leads too.

Equity release leads

Unbiased is especially popular with people at or near retirement, thanks to our pensions content. We therefore handle large volumes of leads relating to equity release, lifetime mortgages and home reversion.

''We’ve scaled from two locations to 80 within two years; it's the best channel for us for building our business.''