10 tips for taking the perfect business profile photo

What is a business profile photo?

A business profile photo is a professional headshot used on platforms such as LinkedIn, company websites, and other professional networking sites.

Unlike casual or personal photos, a business profile photo is specifically designed to convey professionalism, competence, and approachability.

It typically focuses on the face and shoulders, uses a clean background, and reflects attire suitable for the industry or role.

This photo helps create a strong, positive first impression and serves as a visual representation of one’s personal brand in the professional world.

Why is a professional business profile photo important?

In today’s digital world, first impressions often happen online. Your business profile photo, whether it’s on LinkedIn, your company website, or any other professional platform, plays a significant role in shaping those first impressions.

A well-taken professional photo can set the tone for potential employers, clients, and colleagues, helping to convey trust, approachability, and competence before a single word is exchanged. 

Tips for taking the perfect profile photo

1. Know the purpose of your photo 

Before diving into the details, it’s essential to understand why you're taking this photo.

Think about where the image will be used and the impression you want to make.

A profile photo for LinkedIn or a company website usually requires a professional, approachable look, while photos for less formal settings may allow for a bit more personality. 

Knowing your purpose helps narrow down other choices, such as the clothing, background, and overall style of the photo. 

2. Choose the right background 

The background can significantly affect how professional your photo looks.

Here are some pointers for selecting the right background: 

• Neutral colours: Opt for a simple, neutral background. Solid colours like white, grey, or light blue can work well as they don't distract from the main focus—you. 

• Outdoor shots: If you’re taking an outdoor photo, find a setting with soft lighting and a blurred background. Parks, modern architecture, or a tree-lined street can make for great options, adding a bit of personality without overwhelming the image. 

• Office setting: For a truly professional look, take the photo in an office environment. Make sure the background is tidy and free from any distracting elements, like cluttered desks or busy workspaces. 

3. Lighting is key 

Lighting can make or break a photo.

Here are a few quick tips: 

• Natural light: For most professional photos, natural light is best. Aim to take your photo near a large window or outdoors on a cloudy day. Cloud cover provides soft, even light that minimises shadows and reduces harshness. 

• Avoid direct sunlight: While natural light is great, direct sunlight can cause harsh shadows and make it difficult to maintain a natural expression. Try positioning yourself in indirect sunlight or shaded areas to avoid these issues. 

• Artificial lighting: If you're indoors without natural light, use a ring light or softbox. These lights provide a balanced, flattering effect, especially on facial features. 

4. Dress for success 

What you wear in your profile photo speaks volumes about your professional image.

Here’s how to choose an outfit that communicates your best self: 

• Choose professional clothing: Aim for business casual or smart attire. For men, a collared shirt or blazer can look sharp, while women might consider a blouse, blazer, or other professional wear. Stick with classic cuts and avoid trendy patterns or logos. 

• Stick to solid colours: Solid colours are your friend. Avoid loud patterns and prints, which can be distracting and may clash with the overall aesthetic. Darker colours like navy, black, or grey often look sophisticated and work well for profile photos. 

• Reflect your industry: If your profession is in a more creative field, feel free to add a touch of personality, like a colourful accessory or an unusual fabric. For traditional sectors, like finance or law, a more conventional, polished look will likely be better received. 

5. Mind your posture and body language 

Good posture can elevate your professional image.

Consider these tips for creating a positive impression through body language: 

• Stand or sit tall: A confident posture exudes professionalism and makes you look more self-assured. Sit or stand with your shoulders back and chin slightly raised. 

• Face the camera directly: Turning slightly away from the camera can look unnatural and may not convey openness. Instead, face the camera directly with a slight head tilt if desired, this can create a friendly, approachable feel. 

• Smile naturally: Aim for a smile that’s relaxed rather than forced. A genuine, natural expression tends to make you appear more approachable and trustworthy. 

6. Get the framing right 

Proper framing draws attention to your face, which should be the focal point of your profile photo.

Here are some guidelines: 

• Close-up shots: A business profile photo should focus on your head and shoulders, typically from the chest up. This framing ensures that your face is the main focus without any unnecessary elements. 

• Centre yourself: Aim to be centred within the frame, with a little space above your head and below your shoulders. This positioning is pleasing to the eye and creates a balanced, professional look. 

• Consider rule of thirds: If you’d like a slightly more dynamic photo, place yourself off-centre using the “rule of thirds” (imagine the frame is divided into nine equal parts, and place yourself along one of these lines). However, avoid going too far to one side to maintain a formal appearance.

7. Don’t forget about grooming 

Professional grooming can enhance the quality of your photo and add a polished look to your appearance.

Here are some grooming tips to keep in mind: 

• Hair: Make sure your hair is styled in a way that feels professional but still reflects your natural style. Avoid overdoing it with hairspray or other products that may appear unnatural in photos. 

• Makeup (for Women): If you wear makeup, go for a natural look. The goal is to accentuate, not to distract. A little foundation, mascara, and a neutral lip can help you look fresh and put-together. 

• Accessories: Keep accessories minimal. Simple jewellery, a watch, or subtle earrings can add polish without drawing attention away from your face. 

8. Use a good camera or smartphone 

Quality matters when it comes to taking a professional photo, and you don’t need a professional camera to achieve this.

Many modern smartphones have excellent cameras that can capture high-quality images.

Here are a few things to keep in mind: 

• Use portrait mode (if available): Many smartphones have a portrait mode that blurs the background slightly, creating a professional “depth of field” effect that makes you stand out. 

• Avoid filters: It may be tempting to apply a filter, but for a professional profile photo, it’s best to avoid them. Stick to a natural, clear look that doesn’t distract from your image. 

• Invest in a tripod or ask for help: If you don’t have a photographer, consider using a tripod to steady your camera or smartphone. This can help you avoid blurry photos and let you concentrate on posing. 

9. Consider professional help 

If you're looking to create an image that’s truly top-tier, hiring a professional photographer can be a worthwhile investment.

Professionals understand how to light, pose, and frame shots for a polished result.

They can also provide guidance on wardrobe choices, grooming, and body language, ensuring you look your best. 

When selecting a photographer, look for someone who specialises in business or corporate photography.

They’ll know exactly how to capture the look that aligns with your professional goals.

10. Take time to edit (but don’t overdo it) 

Editing can be a great way to polish your photo and adjust any small details, but it’s essential to keep it realistic.

Here’s how to handle basic edits: 

• Brightness and contrast: Small tweaks to brightness and contrast can make a big difference. Aim for balanced lighting that doesn’t overexpose or obscure details. 

• Cropping: Crop the photo to ensure that it’s centred on your face and upper body. This allows for a more polished, professional appearance. 

• Avoid heavy retouching: While some minor retouching is okay (such as removing blemishes or adjusting shadows), avoid heavy edits that make you look artificial. Remember, authenticity is key in a business profile photo. 

Want to work with Unbiased?

A professional profile photo can be a game-changer, helping you make a memorable first impression and stand out in your industry.

By following the steps in this guide, choosing the right background, perfecting your lighting, and framing your image effectively, you’ll create a polished and approachable image that builds trust and highlights your expertise. 

At Unbiased, we help qualified professionals connect with clients who value your skills and experience.

Join Unbiased Pro to boost your online presence, attract the right leads, and gain access to one of the UK’s leading platforms for connecting advisers with people actively seeking financial advice.