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Quality accounting and bookkeeper leads

Unbiased provides one of the UK’s most effective lead generation services for accountants and bookkeepers. What’s more, our exclusive accounting lead generation service is just one small part of a comprehensive platform for attracting, nurturing and converting leads into the customers you need.

Whether you’re a nationwide firm or small local accountant, we help you find the right business clients and buy leads with one simple, affordable plan. Read on to find out how.
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They trust us
MPI Financial
“With Unbiased we have a 33% conversion rate and a year one ROI of 4x”
True Potential
“90% of all new business now comes from Unbiased.”
IN Partnership
“Since using Unbiased, we’ve seen a return of 460%.”

Key benefits

High lead volumes

The Unbiased site has more than 3m visitors per year. Grow your business with high ROI leads" to this bullet point.

Customised client enquiries

Set your criteria and we'll send you enquiries from the clients you want.

Receive new clients local to you

With a high ranking profile, potential clients can use our directory to find advisers near to them.

Preview leads before accepting or rejecting

See all relevant details of a lead before choosing to buy it.

Set minimum asset levels

Restrict your leads to businesses/individuals above a certain size/wealth level.

Manage all your leads from one dashboard

Nurture clients from first contact to conversion with our pipeline Kanban.

Market-leading lead generation for accountants and bookkeepers

Over 27,000 professionals use Unbiased to grow their business via our lead generation and supporting services. Our site received more than three million visitors every year, including many small businesses and large numbers of contractors. We attract a large business audience with our free guides for small businesses and self-employed people, making Unbiased the ideal place for accountants seeking new customers.

With Unbiased, you can:
Receive enquiries directly from those who view your profile on our directory
Receive further exclusive leads matched to you based on suitability
Set your own criteria for your preferred types of clients
Specify minimum business size or turnover
Source leads from multiple locations nationwide
Preview every lead and choose to accept or reject it
Manage your active leads through to conversion and beyond from one simple dashboard
Unbiased is also a trusted brand, having built a reputation over more than 20 years helping consumers find professionals they can trust.

How our lead generation works

With an Unbiased plan, you can obtain leads in two ways:
Directly from individual and businesses who view your profile on Unbiased
Via our automated matching service
With auto-matching, a potential client will enter a few details about the kind of accounting services they need, their circumstances and their location. If these fall within your preferred criteria and you are a good fit for their needs, the enquiry may appear in your inbox. To turn the enquiry into a lead, you simply accept it and purchase it (enquiries priced from £31 + VAT).

Here’s how leads appear in your profile:

On our most popular plans you can add multiple locations to your profile. This means you will:
Be found in directory searches in those locations
Receive matched enquiries from businesses and contractors in those locations

Tools to help you convert and manage your leads

An Unbiased plan includes powerful business management tools to help with lead nurturing, so you can turn accounting enquiries into new customers. You can:
Sort enquiries by category (e.g. New, Accepted, Rejected)
Keep track of all messaging related to each lead
Attach notes on each lead, to keep key info where you need it
Set yourself email reminders (e.g. for follow-up actions)
Search and filter on enquiries
Customise your Unbiased profile to stand out in our listings
Advertise special offers (e.g. a free financial review) to attract customers
Set up different advice options (e.g. face-to-face or remote)
Display client testimonials
You’ll also receive ongoing support from our team
View our conversion tools

Every kind of accountancy lead at your fingertips

You can choose from 14 different advice types, tailoring your leads to the clients you want.
Self-assessment leads
Unbiased is popular with self-employed people, contractors and high net-worth individuals who may need specialist help with their tax returns.
Company formation leads
Unbiased provides extensive free guidance on starting businesses and incorporating companies, and we direct our visitors to find accountants to help.
Income tax leads
Through our consumer and business content we promote the value of using an accountant to minimise income tax.
Financial reporting leads
Financial reporting is one of the most popular accounting services that we promote through Unbiased.
Capital gains tax leads
Our investment and buy-to-let content highlights the area of capital gains and how an accountant can help in this area.
Bookkeeping leads
We encourage even the smallest businesses to use bookkeeping services, which can expand into more in-depth services as the business grows.
General tax planning leads
A substantial number of accounting enquiries made via Unbiased are for general tax planning services.
''We’ve scaled from two locations to 80 within two years; it's the best channel for us for building our business.''
MPI Financial
"Unbiased shares the same ambitious outlook as us and uses relevant data to help guide our approach."
John Grimbaldeston
Marketing Director, The Private Office
Learn more

How it works

1
Set your lead criteria
Pick any wealth level, in any postcode, and we'll start matching you with them right away.
2
Let our matchflow bring in your ideal clients
Every client reaching your inbox is pre-verified, optimising your conversion opportunities.
3
Accept or reject the lead
Target clients with the greatest potential for conversion when reaching out.
Learn more

Find out more

Enter your details and one of our experts will be in touch to discuss how Unbiased can help your business grow.

Frequently asked questions

How many enquiry leads can I expect?
Are enquiry leads exclusive to me?
Can I apply filters to only receive the clients I want?
How much do enquiry leads cost?
How can I scale my accountancy business with Unbiased?
How much are additional locations?
Ready to get started?
Get perfect clients delivered straight to your inbox and the tools to manage them throughout the sales process.
Request a demo
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